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Keep UGC trustworthy and compliant.
🚨 $43,792 FTC Fine Per Non Compliant UGC Now in Effect -->
COMPLIANCE
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FOUNDER HOTLINE
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
Over
1,525,783+ UGC Fine Risks Detected Since Aug ‘24
1M+ Ad Violations Detected
Book a free 30-minute product demo.
💨 Publish truthful, compliant UGC ads in 3 minutes — not 3 weeks.
Easy to onboard, fast to scale.
Prevent deceptive ad legal trouble.
Did you know 75%–96%* of influencer content fails disclosure requirements — and violations now trigger $43K federal fines and $150M+ lawsuits?
Reveal your brand’s legal exposure in minutes with our free diagnostic and explore SwayID's minimum viable compliance solution. (*Source)
But wait — it gets worse.
There's no statute of limitations. And EVERY type of sponsored content is under scrutiny.
AKA: you can be fined or sued years later for any influencer content that broke disclosure rules.
Influencer Posts
Sponsored TikToks, affiliate content, or paid creator partnerships.
Turned a funny customer video into a Meta ad — didn’t mention it was paid.
Testimonials / Reviews
Quotes, reviews, or testimonials repurposed for promotion.
Seeding Campaigns
Unpaid posts with gifts, early access, or affiliate links.
AI Avatar UGC
Synthetic influencers, AI reviews, or character-driven content.
...and worse...
Today's average (AI-empowered) consumer knows how to sue you and will.
Spot a missing disclosure.
Log it.
Rally others.
Bring it to a lawyer by Monday.
File a multimillion-dollar class action by Friday.
That’s not hypothetical — that’s the new playbook.
2022
Influencers buy fake followers → fraud accelerates
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2022
Influencers buy fake followers → fraud accelerates
🤯 How TF is this happening??
FIRE DRILL: Your TikTok affiliate is bragging about scamming his audience into buying your product.
Welcome to the "Oh Shit" Zone
You have no compliance system in place
Mistaking #ad for sufficient FTC compliance
Exaggerated, unsubstantiated skincare claims
Internal scramble for screenshots & affidavits
Non-compliant post goes live, then gets deleted
Angry customer flags deceptive influencer post
Consequences
Regulatory Risk: $43,792 FTC fine (per post)
Legal Risk: $50M class-action exposure (ALO et. al precedents)
Operational Risk: 120+ staff hours across legal, marketing, social
Cleanup Cost: $50K+ exposure even after takedown
Reputational Risk: Mistrust compounds. Class action lawyers feast
WORLD'S WORST MOVE: Lawyer up after things go wrong.
Sounds logical — until you're chasing down 42 influencers, retroactively reconstructing Slack threads, and watching legal bills rack up with every missing receipt.
No lawyer can wave a wand and change creator behavior.
This isn’t a contract issue — it’s a compliance habits issue.By the time you call for help, the damage is public, timestamped, and irreversible.
REALITY: You have two ways to operate ⬇️
Get the protection you need. Nothing more. Nothing less. With SwayID.
A Protection Plan purpose-built for influencer and sponsored content compliance.
🔴 BEFORE:
YOUR CREATORS DON'T GIVE A F***
Your gappy system lets creators run wild. 95% don't understand compliance — and they don’t care to. Why should they?
Result:
You point to the contract, the SOW, the guidelines you gave. They "forgot."
And you’re left holding the legal bag.
🟢 after:
YOUR CREATORS CAN’T GET AWAY WITH SH*T
They’re in the compliance flow now. Disclosures aren’t optional — they’re required, confirmed, and timestamped.
Result:
1. Creators know they’re on the hook
2. Have no excuse to not follow the rules
3. Can't play dumb if sh*t hits the fan
🔴 BEFORE:
WEAK defensibility
Compliance “proof” is scattered — Slack threads, screenshots, Dropbox folders…or doesn’t exist at all.
❌ No unified source
❌ No court-admissable timestamps
❌ No shared visibility between brand + creator
Result: If a complaint or case arises, you’re left paying lawyers to untangle a mess you could’ve prevented.
🟢 AFTER:
STRONG DEFENSIBILITY
Every action — training, disclosure generation, usage — is logged in real time.
✅ Public
✅ Immutable
✅ Tied directly to the creative asset
Result: When legal asks for proof, it’s already logged — clean, timestamped, and court-ready.
🔴 Before:
RESOLVE WITH MONEY
When legal pressure hits, your response is dictated by whatever budget you can scramble together.
You’re paying lawyers to:
1. Untangle Slack threads and screenshots
2. Construct a narrative with missing context
3. Patch together a defense
Result: Your best case hinges on how much you can afford to spend — not how right you are.
🟢 AFTER:
RESOLVE WITH PROOF
The moment a SwayID-protected post catches heat, your dedicated manager is on deck to surface the full compliance log — disclosures, approvals, timestamps.
BUILT IN WASHINGTON, DC · IN LOCKSTEP WITH REGULATORS · IN SERVICE OF RAPIDLY RISING FEDERAL STANDARDS
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Why Lawyers Recommend SwayID to Marketers
Minimize legal exposure, prevent enforcement, and shift liability with one shared compliance system.
🧾 Court-Grade Logs
Immutable audit trail with ISO 8601 timestamps
⚖️ FTC Rule 255 Compliant
Pre-written disclosures + workflow enforcement
🔒 Risk Containment
Limits exposure before violations escalate
Why Marketers Appreciate the Recommendation
Make legal happy without slowing down campaigns, chasing creators, or manual effort.
⏱️ Faster Launches
Less chasing, less back and forth.
🚫 Fewer Bottlenecks
No more ambiguity, no more guessing games.
🧘🏽 Happier Team
Less stress. Compliance is built in from the start.
Partner With Us to Pressure-Test the Disclosure Integrity Protocol (DIP)
For beauty brands running influencer or UGC campaigns
APPLICATION CLOSES AUGUST 15TH
What participation includes:
Onboarding your creators into a live FTC compliance protocol (DIP)
Auto-generating court-grade disclosures per post
Receiving a brand compliance scorecard post-study
Being publicly credited in OSF-published results as a founding participant
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SwayID operates on the DIP compliance standard.
The first system built to standardize, verify, and publicly prove FTC-compliant disclosures — now undergoing OSF-registered validation.
We swear by SwayID because our life depended on it.
Sign up for our founder’s newsletter. Unfiltered insight on influencer lawsuits, regulation, and legal survival.
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Minimum Viable Compliance for Creator-Generated Ads
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SwayID is not an attorney or a law firm. Nor is it a substitute for an attorney or law firm. We do not provide legal advice nor do we practice law. This site only contains legal information, not legal advice. This site does not create an attorney-client relationship. We provide no guarantee regarding case outcomes nor are we liable for any case outcomes. Use of its products are governed by its Terms of Service, Privacy Policy, and Legal Disclaimer.
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