Who is SwayID?

At SwayID, we’re on a mission to bring integrity back to creator-led marketing. Founded in 2019, we saw how influencer marketing was shifting away from trusted, modern word-of-mouth marketing and into a realm of pathological lies driven by money, love, and fame.

Since then, we’ve been dedicated to helping marketers course-correct toward authentic, honest, and compliant creator-led marketing. We’re not just here to keep you out of trouble—we’re here to help your brand stand for something real in a world dominated by paid-for likes and questionable endorsements.

‍Why This Matters

• The Trust Crisis: 90% of influencers admit to pushing products they don’t even use, and 80% of consumers can tell. Every inauthentic endorsement chips away at a brand’s credibility. SwayID helps you earn love, not buy it.

• Federal Fake Endorsements Ban: The new FTC rule, announced on August 14, 2024, and effective October 2024, is a game-changer. With $43,792 fines for each non-compliant post, breaking the rules isn’t just a reputation risk—it’s a financial liability.
• Protecting Young Consumers: Misleading endorsements don’t just erode trust—they harm young audiences, who are especially vulnerable to deception. SwayID empowers brands to champion authentic voices and real advocacy while respecting their audience.

We believe the future of creator-led marketing is built on trust. We’re here to help brands not only comply with the rules but thrive in a way that’s authentic, sustainable, and impactful.