Who is SwayID?

We’re SwayID, and we’re here to bring integrity back to influencer marketing. Founded in 2019, we’ve been dedicated to putting marketers in control of compliance, authenticity, and transparency. We’re not just about keeping you out of trouble; we’re about making sure your brand stands for something real in a sea of paid-for likes and questionable endorsements.

Why This Matters

• Federal Ban on Fake Endorsements: As of October 14, the FTC has officially drawn the line. The new rule means $43,792 fines per violation, a game-changer for brands and influencers alike. Playing by the old rules isn’t just risky; it’s irresponsible.
• The Trust Crisis: Here’s the reality—90% of influencers admit to pushing products they don’t even use, and 80% of consumers know it. Every inauthentic endorsement chips away at a brand’s credibility. SwayID helps you earn loyalty, not buy it.
• Protecting Young Consumers: The impact of misleading endorsements on young audiences isn’t just unsettling—it’s outright wrong. We’re about authentic voices and real advocacy, helping you build a brand that genuinely respects its audience.

At SwayID, we’re making it possible for brands to grow in a way that’s not just compliant, but real. Authenticity is the future, and we’re here to make sure it’s one worth trusting.