SwayID is yet another generic Silicon Valley based venture backed tech startup that offers B2B Self-Serve SaaS tool in MarTech.

In case you didn't know, finding the right influencers feels like passing a kidney stone (our CEO has first hand experience). In fact, it's consistently ranked as the #1 challenge with influencer marketing. (Go ahead, Google it, we'll wait). There are now over 200 million content creators across 10 platforms and counting.

On top of that, one day TikTok is getting banned, the next day it's back? Suddenly, a new influencer goes viral for that trend that came out of nowhere. Just when you got the hang of BeReal, it was officially pronounced dead...but now Threads is a thing. Maybe. Meanwhile you just got massacred in the comments in that last influencer’s post because it was too obvious they aren't genuinely into your product.

...shit, wait...btw BeReal just got acquired for $500M...probably means it’ll be a thing again.