Coming soon: An FTC compliance training program for the creator-led marketing ecosystem.

FTCAware is our training program which ensures you are fully equipped to navigate the continuously evolving compliance needs of the creator-led marketing ecosystem.

101: FTC 2024 Fake Endorsement Ban Explained

101: FTC-Compliant Creator-Led Marketing

101: Crafting FTC-Compliant Disclosures

101: Vetting FTC-Compliant Influencers

101: FTC-Compliant UGC

101: Training Creators on FTC Compliance

101: FTC Compliance Monitoring & Reporting

101: FTC-Compliant Influencer Marketing

101: FTC-Compliant AI-Generated Endorsements

Great for Brands, Agencies, and Creators

Creator-Powered Advertising Compliance Explained

Everything You Need to Know About UGC & Influencer Marketing Compliance

As user-generated content (UGC) and influencer marketing take the spotlight, businesses are facing increasing legal and regulatory scrutiny. From FTC fines to deceptive advertising lawsuits, it’s more important than ever for brands to ensure their UGC ads comply with all relevant laws.

Instantly verify and convert millions of creator-consumers around the world without the risk of fraud or friction.

The Legal Landscape of UGC and Influencer Marketing

User generated content is driving brand awareness and sales, but it's also triggering a rise in legal actions. With the increasing volume of non-compliant ads, businesses must adapt quickly to avoid hefty fines and reputational damage.

➡90% of brands now use UGC in marketing campaigns

➡25% of influencer posts don’t meet FTC regulations

➡$43,792 fines per post for non-compliant UGC and influencer marketing posts (as of 2024)

Call us old school. But when it comes to finding the right influencers, we believe creativity, engagement, and hot trends are all secondary to the main thing: genuine interest. So we built the simplest tool for you to attract the genuine ones.

When Do UGC & Influencer Posts Need to Be Compliant?

In 2024, the FTC’s regulations for influencer marketing and UGC are tighter than ever. This includes clear requirements for transparency, disclosure, and proper representation in ads.

➡FTC’s Endorsement Guidelines are crucial for brands using influencer partnerships.

➡Deceptive Advertising Laws require that all UGC content is accurate, truthful, and not misleading.

If you're using influencer content or UGC in your ads, you need to ensure that:

✅ Influencers are disclosing any sponsored content or free products

✅ Your UGC does not make misleading claims

✅ Your brand avoids any false advertising pitfalls

Cost of Influencer Fraud To Businesses In Millions

Why UGC & Influencer Marketing Compliance Matters

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Legal Risks

Non-compliant UGC ads or influencer posts could result in fines of up to $43K per post, as well as potential lawsuits, regulatory investigations, and other legal repercussions.

Brand Reputation

In addition to legal consequences, failing to comply with FTC regulations can damage your brand’s credibility. Influencers or users making false claims can tarnish your brand's image, especially when such violations are publicized.

Market Reach

Maintaining compliance ensures that your brand doesn’t lose out on the growing market of socially-conscious consumers who demand ethical advertising practices.

Why now?

Watch how rising FTC fines are reshaping influencer marketing compliance.

Creator generated ads set to face unprecedented legal scrutiny in 2025.

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