Training Creators on FTC Compliance
Learning Objectives
- Educate creators on FTC compliance requirements.
- Provide tools to help creators make compliant content.
- Foster better communication between brands and creators.
Course Summary
Train creators and influencers on the FTC’s new compliance requirements. This module provides tools and guidelines to help creators craft authentic, transparent content while fostering better communication between brands and influencers for long-term compliance.
Module Outline
1. Why Creator Training Is Essential
- The role of creators in maintaining compliance.
- Consequences of non-compliance for creators and brands.
2. Key Compliance Concepts for Creators
- How to make clear disclosures.
- Avoiding exaggerated or unverified claims.
3. Supporting Creators with Resources
- Compliance guidelines and templates.
- Tools for self-checking compliance.
4. Creating a Feedback Loop
- How brands can provide constructive feedback to creators.
- Ongoing collaboration to maintain compliance.
Quiz / Interactive Component
- Roleplay: Responding to a brand’s compliance feedback.
Key Takeaways
- Well-trained creators are essential to compliant campaigns.
- Communication and resources help creators succeed.
Certificate of Completion
