Disclosure Best Practices for FTC Compliance
Learning Objectives
- Understand the importance of clear and conspicuous disclosures.
- Learn best practices for ensuring transparency.
- Avoid common pitfalls in disclosure placement and language.
Course Summary
Master disclosure requirements under the new rule to ensure influencer and UGC content is compliant. Learn how to craft clear, conspicuous, and upfront disclosures that meet FTC guidelines and prevent violations related to hidden endorsements or ambiguous language.
Module Outline
1. Why Disclosures Matter
- Legal and ethical significance of transparency.
- How consumers perceive disclosed vs. undisclosed content.
2. Best Practices for Disclosures
- Clear, concise language for disclosures.
- Placement: Where disclosures must appear for maximum clarity.
3. Common Mistakes to Avoid
- Using ambiguous language (e.g., #thanks).
- Burying disclosures in captions or below the fold.
4. Evolving Disclosure Guidelines
- Staying updated on FTC’s latest requirements.
- Adapting disclosures for new platforms and formats.
Quiz / Interactive Component
- Identify compliant vs. non-compliant disclosures in posts.
Key Takeaways
- Disclosures must be clear, conspicuous, and upfront.
- Proper disclosures protect both brands and consumers.
Certificate of Completion
