The Essentials of FTC Compliance for Creator Marketing
Learning Objectives
- Recognize what qualifies as a deceptive endorsement.
- Understand compliance requirements for influencers and UGC.
- Learn how to structure compliant campaigns.
Course Summary
Learn the foundations of FTC compliance for creator marketing under the new rule. Explore what qualifies as a deceptive endorsement, shared responsibilities between brands and creators, and how to build campaigns with clear disclosures that meet regulatory standards.
Module Outline
1. What is FTC Compliance?
- Definition and scope of compliance in creator-led marketing.
- Common compliance mistakes and their consequences.
2. Disclosure Requirements
- Best practices for clear and conspicuous disclosures.
- Examples of compliant and non-compliant disclosures.
3. Responsibilities of Brands and Influencers
- Shared responsibilities for compliance.
- Ensuring both parties align on guidelines.
4. Building a Compliance-First Culture
- Educating teams and partners on compliance.
- Developing workflows that prioritize FTC adherence.
Quiz / Interactive Component
- Match practices with compliance requirements
Key Takeaways
- Compliance is a shared responsibility between brands and creators.
- Clear disclosures are the cornerstone of compliance.
Certificate of Completion
