Avoiding Deceptive Endorsements in Reviews and Testimonials

Learning Objectives

Recognize what qualifies as a deceptive endorsement.
Learn best practices for ensuring authenticity in testimonials.
Avoid common pitfalls in review and testimonial campaigns.

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Course Summary

Learn how to align reviews and testimonials with the new FTC rule. Avoid practices like fabricating reviews or misrepresenting experiences by implementing best practices for authenticity and transparency, protecting your brand from compliance risks.

Module Outline

1. What Makes a Testimonial Deceptive?

FTC standards for reviews and endorsements.
Examples of non-compliant testimonials.

2. Ensuring Authenticity in Reviews

Verifying the truthfulness of testimonials.
Avoiding exaggerated or fabricated claims.

3. Best Practices for Testimonials

Transparency about incentives or compensation.
Examples of compliant testimonial language.

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Quiz / Interactive Component

Spot the compliance issue: Analyze example testimonials.

Key Takeaways

Authentic testimonials are key to compliance.
Transparency fosters consumer trust and credibility.

Certificate of Completion