FTC’s New Ban: What Every Marketer Needs to Know

Learning Objectives

Understand the key provisions of the new FTC rule.
Learn why the FTC is enforcing stricter compliance regulations.
Identify how these rules impact influencer and creator-led marketing.

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Course Summary

Understand the groundbreaking FTC rule announced in August 2024 that bans fake reviews and deceptive testimonials. This module explores its provisions, including prohibitions on AI-generated reviews, fake endorsements, and review suppression. Learn how these changes impact influencer and creator-led marketing while setting a higher bar for transparency.

Module Outline

1. Overview of the New Rule

Key provisions of the rule.
FTC’s mission to combat deceptive endorsements.
Real-world examples of deceptive practices that prompted the rule.

2. Who Does the Rule Apply To?

Brands, influencers, UGC creators, and agencies.
Defining responsibilities under the rule.

3. Examples of Non-Compliance

Case studies: What went wrong and the consequences.
Financial and reputational risks of non-compliance.

4. Implications for Marketers

Changes in campaign planning and execution.
Long-term benefits of compliance for consumer trust.

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Quiz / Interactive Component

"Is this compliant?" scenario based questions

Key Takeaways

The FTC rule applies to all forms of creator-led marketing.
Understanding the rule is the first step towards compliance.

Certificate of Completion