FTC’s New Ban: What Every Marketer Needs to Know
Learning Objectives
- Understand the key provisions of the new FTC rule.
- Learn why the FTC is enforcing stricter compliance regulations.
- Identify how these rules impact influencer and creator-led marketing.
Course Summary
Understand the groundbreaking FTC rule announced in August 2024 that bans fake reviews and deceptive testimonials. This module explores its provisions, including prohibitions on AI-generated reviews, fake endorsements, and review suppression. Learn how these changes impact influencer and creator-led marketing while setting a higher bar for transparency.
Module Outline
1. Overview of the New Rule
- Key provisions of the rule.
- FTC’s mission to combat deceptive endorsements.
- Real-world examples of deceptive practices that prompted the rule.
2. Who Does the Rule Apply To?
- Brands, influencers, UGC creators, and agencies.
- Defining responsibilities under the rule.
3. Examples of Non-Compliance
- Case studies: What went wrong and the consequences.
- Financial and reputational risks of non-compliance.
4. Implications for Marketers
- Changes in campaign planning and execution.
- Long-term benefits of compliance for consumer trust.
Quiz / Interactive Component
- "Is this compliant?" scenario based questions
Key Takeaways
- The FTC rule applies to all forms of creator-led marketing.
- Understanding the rule is the first step towards compliance.
Certificate of Completion
