$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.

FTC’s New Ban: What Every Marketer Needs to Know

Learning Objectives

Understand the key provisions of the new FTC rule.
Learn why the FTC is enforcing stricter compliance regulations.
Identify how these rules impact influencer and creator-led marketing.

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Course Summary

Understand the groundbreaking FTC rule announced in August 2024 that bans fake reviews and deceptive testimonials. This module explores its provisions, including prohibitions on AI-generated reviews, fake endorsements, and review suppression. Learn how these changes impact influencer and creator-led marketing while setting a higher bar for transparency.

Module Outline

1. What is FTC Compliance?

Definition and scope of compliance in creator-led marketing.
Common compliance mistakes and their consequences.

2. Disclosure Requirements

Best practices for clear and conspicuous disclosures.
Examples of compliant and non-compliant disclosures.

3. Responsibilities of Brands and Influencers

Shared responsibilities for compliance.
Ensuring both parties align on guidelines.

4. Building a Compliance-First Culture

Educating teams and partners on compliance.
Developing workflows that prioritize FTC adherence.

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Quiz / Interactive Component

"Is this compliant?" scenario based questions

Key Takeaways

The FTC rule applies to all forms of creator-led marketing.
Understanding the rule is the first step towards compliance.

Certificate of Completion