FTC’s New Ban: What Every Marketer Needs to Know
Learning Objectives
- Understand the key provisions of the new FTC rule.
- Learn why the FTC is enforcing stricter compliance regulations.
- Identify how these rules impact influencer and creator-led marketing.
Course Summary
Understand the groundbreaking FTC rule announced in August 2024 that bans fake reviews and deceptive testimonials. This module explores its provisions, including prohibitions on AI-generated reviews, fake endorsements, and review suppression. Learn how these changes impact influencer and creator-led marketing while setting a higher bar for transparency.
Module Outline
1. What is FTC Compliance?
- Definition and scope of compliance in creator-led marketing.
- Common compliance mistakes and their consequences.
2. Disclosure Requirements
- Best practices for clear and conspicuous disclosures.
- Examples of compliant and non-compliant disclosures.
3. Responsibilities of Brands and Influencers
- Shared responsibilities for compliance.
- Ensuring both parties align on guidelines.
4. Building a Compliance-First Culture
- Educating teams and partners on compliance.
- Developing workflows that prioritize FTC adherence.
Quiz / Interactive Component
- "Is this compliant?" scenario based questions
Key Takeaways
- The FTC rule applies to all forms of creator-led marketing.
- Understanding the rule is the first step towards compliance.
Certificate of Completion
