FTC Compliance for User-Generated Content

Learning Objectives

Understand FTC rules for UGC.
Learn how to ensure UGC aligns with compliance standards.
Identify risks in using consumer-created content.

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Course Summary

Understand the new rule’s impact on user generated content (UGC). Learn how to review UGC for compliance with FTC standards, verify authenticity, and ensure transparent disclosures for incentivized content, avoiding penalties tied to fake or misleading claims.

Module Outline

1. What Counts as UGC?

Examples of UGC in marketing campaigns.
How FTC rules apply to UGC testimonials.

2. Common Risks in UGC

Fake or exaggerated claims.
Lack of disclosure in incentivized content.

3. Ensuring UGC Compliance

Verifying content authenticity.
Best practices for reviewing and approving UGC.

4. Tools for UGC Compliance

Software for analyzing UGC risks.
Processes for ongoing UGC review.

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Quiz / Interactive Component

Review sample UGC for compliance violations.

Key Takeaways

UGC must reflect genuine experiences.
Brands are responsible for ensuring UGC compliance.

Certificate of Completion