$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
FTC Compliance for User-Generated Content
Learning Objectives
- Understand FTC rules for UGC.
- Learn how to ensure UGC aligns with compliance standards.
- Identify risks in using consumer-created content.
Course Summary
Understand the new rule’s impact on user generated content (UGC). Learn how to review UGC for compliance with FTC standards, verify authenticity, and ensure transparent disclosures for incentivized content, avoiding penalties tied to fake or misleading claims.
Module Outline
1. What Counts as UGC?
- Examples of UGC in marketing campaigns.
- How FTC rules apply to UGC testimonials.
2. Common Risks in UGC
- Fake or exaggerated claims.
- Lack of disclosure in incentivized content.
3. Ensuring UGC Compliance
- Verifying content authenticity.
- Best practices for reviewing and approving UGC.
4. Tools for UGC Compliance
- Software for analyzing UGC risks.
- Processes for ongoing UGC review.
Quiz / Interactive Component
- Review sample UGC for compliance violations.
Key Takeaways
- UGC must reflect genuine experiences.
- Brands are responsible for ensuring UGC compliance.
Certificate of Completion
