How to Vet Influencers for FTC Compliance Risks

Learning Objectives

Learn how to assess influencers for compliance risks.
Identify red flags in influencer profiles and past posts.
Build processes for ongoing compliance monitoring.

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Course Summary

Gain skills to vet influencers effectively for compliance risks under the new FTC rule. Learn to identify red flags, such as influencers with past undisclosed endorsements or exaggerated claims, and establish processes for ongoing compliance monitoring.

Module Outline

1. What to Look For in an Influencer

Reviewing past campaigns for compliance.
Authenticity and transparency in their content.

2. Red Flags and Warning Signs

Lack of disclosure in past posts.
Overly scripted or exaggerated testimonials.

3. Building a Vetting Checklist

Steps to evaluate influencer profiles.
Tools for tracking compliance history.

4. Maintaining Ongoing Compliance

Periodic reviews of influencer activity.
Setting expectations for compliance adherence.

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Quiz / Interactive Component

Analyze example influencer profiles for risks.

Key Takeaways

A proper vetting process minimizes compliance risks.
Tools and checklists streamline the vetting process.

Certificate of Completion