$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
How to Vet Influencers for FTC Compliance Risks
Learning Objectives
- Learn how to assess influencers for compliance risks.
- Identify red flags in influencer profiles and past posts.
- Build processes for ongoing compliance monitoring.
Course Summary
Gain skills to vet influencers effectively for compliance risks under the new FTC rule. Learn to identify red flags, such as influencers with past undisclosed endorsements or exaggerated claims, and establish processes for ongoing compliance monitoring.
Module Outline
1. What to Look For in an Influencer
- Reviewing past campaigns for compliance.
- Authenticity and transparency in their content.
2. Red Flags and Warning Signs
- Lack of disclosure in past posts.
- Overly scripted or exaggerated testimonials.
3. Building a Vetting Checklist
- Steps to evaluate influencer profiles.
- Tools for tracking compliance history.
4. Maintaining Ongoing Compliance
- Periodic reviews of influencer activity.
- Setting expectations for compliance adherence.
Quiz / Interactive Component
- Analyze example influencer profiles for risks.
Key Takeaways
- A proper vetting process minimizes compliance risks.
- Tools and checklists streamline the vetting process.
Certificate of Completion
