Many TikTok influencers fail to include required disclosures like #ad or #sponsored in captions or within the video itself. This puts brands at risk of violating FTC regulations. The tool scans captions, hashtags, and even spoken content within videos to ensure proper disclosures are present and compliant, flagging any gaps for correction.

Influencers often exaggerate product benefits or make unverified claims (e.g., “guaranteed results”), which violates FTC guidelines and damages brand trust. The tool analyzes audio, captions, and visual content to spot unsubstantiated or misleading claims, providing actionable feedback to align with compliance standards.

TikTok videos may include heavily edited or manipulated visuals (e.g., false before-and-after transformations) that mislead consumers. Using AI, the tool identifies overly edited or suspicious visuals that could be considered deceptive under FTC rules, giving brands the chance to rectify the issue.

An influencer’s profile may have non-compliant past posts, undisclosed brand partnerships, or patterns of risky behavior that reflect poorly on your brand. The tool evaluates the creator’s profile, including previous posts and engagement patterns, to ensure they align with FTC regulations and your brand’s standards before collaboration.