Secure high value users with automated gated, personalized creator discounts.

Triple your acquisition of high value creator users—who, as content creators, organically champion their favorite products to their audiences—with half the effort. FTC Compliance Guaranteed.

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How successful software brands seed their market with Circular Marketing.

Offering TikTokers, Bloggers, and other creators your software at a discounted price can introduce your product to millions of new users worldwide. By leveraging SwayID as your Circular Marketing engine, you can instantly verify eligibility, protecting your offers from abuse and saving both time and money.

This approach also provides valuable creator customer data, enabling you to build long-term brand relationships. Use this data to offer certification programs, invite users to industry events, and more, ensuring sustained engagement and loyalty.

20:1

Return on Ad Spend
Eligible creator consumers typically share your offers with their peers, reducing acquisition costs while maintaining compliance

70%

Reduction in Time Spent
Built-in automation streamlines your marketing efforts on manual outreach, vetting, and negotiation.

60%

Increase in Customers
Creator Offer exclusivity makes subscribers fee appreciated, increasing conversion and advocacy.

How SwayID's Circular Marketing Engine Benefits
Software Brands

Continuous Pipeline of High Value Customers and prospective Influencers

With Circular Marketing, creator customers opt in to receive your offer, and their eligibility is digitally verified, ensuring compliance with FTC regulations. This process provides you with valuable zero-party data that you can use to re-engage them. By leveraging this data, you can nurture creators with regular product updates and FTC-compliant influencer marketing opportunities.

Grow Creator Customer Lifetime Value

Offering your software to creators at a deep discount not only attracts new customers today but also creates long-term revenue streams. By establishing a positive relationship with creators while their brand affiliations are still forming, you set the stage for them to become lifelong professionals who advocate for your software. This strategy serves as a powerful alternative to traditional influencer marketing, aligning with compliance regulations.

Save Time and Resources by Streamlining Verification

Manual verification is costly and inefficient, and it carries compliance risks. SwayID uses thousands of authoritative data sources to ensure your offers reach the intended audiences, simplifying the process of extending FTC-compliant discounts to new student groups globally and other consumer segments. This approach minimizes compliance risks and maximizes the impact of your marketing efforts.

  • 97% of creators share discount with their creator peers
  • 65% of creators learn about special offers from other creators

Best Creator Consumer Communities for Software Services

32M
Active SwayID
Verified TikTokers
Select
26M
Active Instagramers
Select
12M
Active YouTubers
Select

Why Leading Software Brands Find
Success with SwayID

Access to 148M+ SwayID Verified Creators

Market to more than a dozen consumer communities or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special—all while staying fully compliant with FTC regulations.

Move Fast. Go Live In Hours. Attract Creators Continuously Shopping from you.

Launch a Circular Marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace, ensuring FTC compliance throughout.

Enable Creators to Redeem Exclusive Discounts Instantly While Shopping.

Create an embedded, in-brand purchase process that maximizes conversions. Gain complete control over your customer data and use it to nurture deeper brand loyalty—all while guaranteeing compliance with the latest FTC rules.

Ignite Continuous Word of Mouth Across All Major Social Platforms.

Tap into the experience and best practices of SwayID to drive organic, compliant advocacy that meets all FTC Ruling Influencer Marketing requirements.

Enable Creators to Redeem Exclusive Discounts Instantly While Shopping.

Create an embedded, in-brand purchase process that maximizes conversions. Gain complete control over your customer data and use it to nurture deeper brand loyalty—all while guaranteeing compliance with the latest FTC rules.

Collect Fresh Creator-Customer Data in One Unified Place.

Create an embedded, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty, with full assurance of compliance with Gated Creator Discounts.

Read More about FTC-Compliant Circular Marketing For Software Brands.

How was SwayID invented?

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What is Influencer Marketing Dysfunction (ID)?

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Oct 14 FTC influencer crackdown. $43k fine per violation. CYA or see ya.